if i had $1.1million, how would i spend it?

So I was looking in the Real Estate section of my local paper today, just for shits and giggles, and came across an interesting ad. 2.74 ACRE LOT in city limits of Fayetteville currently zoned RMF-15, commercial zoning feasable. Frontage 3 streets. $1,100,000. Over a freaking million dollars for just 2.75 acres in my town. Are you kidding me? Thats a lot of money, espically considering it's not commercially zoned, and knowing the county/city, it wouldn't be easy to get it changed. I knew lots around here were expensive, but I had no idea...